Story-led, structure-obsessed
I use design to build stories that hold together visually, conceptually, and structurally. With a background in architecture and design, I approach projects through systems, hierarchy, and clear logic, focusing on how parts relate and how meaning is constructed over time.
My work moves across identity, editorial, and digital environments, often sitting between strategy and execution. I’m particularly interested in projects where narrative and structure shape the final outcome.
This section will expand over time with a longer timeline and deeper context. Further material and detailed project documentation can be shared upon request.
This selection brings together projects that best represent how I think and work today, across different contexts and moments. It prioritises authorship, structure, and clarity of intent over recency.
Concept, creative direction and production for a student-focused design conference centred on process, beginnings, and creative community. The project spans narrative definition, visual identity, and real-world execution.
A conceptual poster campaign developed around the use of absence as the main communicative device. The project questions visibility, participation, and authorship within political communication.
A wayfinding system designed for an arts school housed in a former cereal factory, addressing orientation, hierarchy, and legibility across architectural and graphic layers while responding to an existing industrial structure.
Design of exhibition panels and catalog for the Ordem dos Arquitectos, translating architectural research into a clear and accessible public narrative.
Additional projects, process documentation, and contextual material can be shared upon request. A broader selection of work is also available on Behance.
A system in progress
This website is part of an ongoing personal brand system developed to support my practice over time. Rather than a fixed identity, it is designed as a flexible structure that can adapt to different contexts, scales, and types of work.
The system focuses on clarity, hierarchy, and narrative logic, shaping how projects are presented, how information is organised, and how different outputs relate to one another.
A print-first document that defines the foundations of my personal brand system. It establishes the underlying structure behind the site and the work, including typography, layout principles, narrative logic, and usage rules across media.
The document is ongoing and not yet finalised.
The brand system and this website will continue to evolve as new projects are developed and documented.
Let’s talk
I’m interested in projects and collaborations that value conceptual thinking, clear structure, and intentional design decisions. This includes work where ideas, systems, and narrative play an active role in shaping the outcome.
If you’re looking to discuss a project, a potential collaboration, or to request further material or documentation, feel free to get in touch.
- Email: diogoaalexandre@gmail.com
- Based in: Lisbon and Évora, Portugal